KEY ACCOUNT MANAGEMENT PROGRAM (KAMP)
Do your relationships with your Key Accounts add value or cost to the bottom line?
This program enables participants to allocate appropriate resources to nurture and develop B2B relationships with the right people. It involves understanding the key accounts future as well as their current requirements. It is concerned not just with 'selling', but all aspects of the way an organisation does business – and if the relationship is working correctly, sales follow automatically.
AT THE END OF THESE PROGRAM PARTICIPANTS WILL BE ABLE TO:
- Apply a unique market segmentation tool
- Master B2B – back to back relationships with Key Accounts
- Implement procedures to ensure that key accounts receive premium service
- Bring together authority, power and influence in working with Key Accounts.