MANAGED HEALTH CARE PROGRAM
Do your sales and marketing people see managed health care objections from the HCP as an opportunity?
This program enables participants to effectively use manged health care objections as opportunities to demonstrate product benefits. It gives a broad understanding of the private and public healthcare sector, of access to medicines as well as how to make the most of common managed heatlh care concepts such as formulaires, PMBs, EDL, DSPs and many more.
AT THE END OF THIS PROGRAM PARTICIPANTS WILL:
- Understand the impact of SA policy and legislation on the health care environment
- Make sense of the principles of healthcare funding
- Deal with and understand aspects which impact on access to medicine such as PMBs, CDL, EDL, DSP, tenders and more
- Implement a step by step process to effectively deal with MHC objections from HCPs
- Effectively utilize benefit options of the their products