THE CODE OF MARKETING PRACTICE
Are you convinced that your sales & marketing and medical teams are confident in the implementation of The Marketing Code?
The healthcare industry, including patients and government needs to be confident that healthcare companies act in a professional and ethical manner in all interactions. Integrity is an essential part to these interactions. In essence there must always be the confidence that prescription decisions are made on an ethical-patient focused basis.
The Code is an integral part of such an ethical marketing and sales strategy of healthcare companies.
DELEGATES WILL LEARN TO:
- Become Confident in knowing what they may & may not do in terms of the Code
- Make the most of CPD events
- Find practical Solutions for marketing and sales dilemmas
- Appreciate the Positive Impact of Code compliance to the bottom line
- Support the Code Compliance Officer in the approval process
- Implement Ethical marketing and sales strategies
- Be proud in implementing ethical sales strategies based on the Code
- Be aware of links between the Code and the Law
- Make the most of the Marketing Code Authority (MCA).